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Party Campaign

Introduction

This campaign has ended.

The party, one of the effective means for bringing together several communities of culture, of different values for a common objective around a festive atmosphere. For this Hollantex “Party campaign”, we explore more than a celebratory goal.

Therefore, in this campaign, Hollantex presents the story behind some designs from the collection for the party campaign and also the expression of the Hollantex ambassadors about this campaign and the beautiful colors that the designs exude.

Hollantex explores more than a celebratory goal, it is a new vision of wax fashion, a positive perspective that unites several cultures, energies and colorful symbolic designs, around a joyful festive atmosphere. This collection is a new fashion concept intended to connect communities through festivities. Each campaign has its story. This is provided with exchange, memorable experience, cultural rhythm of intercultural dance.

This “Party campaign is worthy of an entire vibe. It is the expression of the positive and perpetual humor of Hollantex. It aims to create a memorable experience forever and communicate specific values through the extraordinary and unique patterns to impact the world to feel the warm atmosphere of the party. The history of some patterns from the "Party campaign" collections.

The history of some patterns from the "Party campaign" collections

This pattern truly represents the power of our imagination. How we design the ideal party. Capturing a sense of high energy, passion and dance, this design motivates anyone to dare to bravely overcome and celebrate life by dancing with joyful movements. This "HT" design that floats to the rhythm of the music is none other than the "Hollantex" perception with all its energy and dynamism to make the world dance.

Corset-butterfly

The uniqueness of this pattern reminds us of the mood of the evening party. It’s true sophistication, with eye-catching colors. The main motifs are the corset and the butterfly. The corset exemplifies elegance and the start of prom "she's ready for the party and her Hollantex outfit will be forever remembered."

Butterfly patterns express change. The butterfly pleases wherever it goes. His life is a mutation from one state to another, second state that represents a new life filled with joy. So the result could be this beautiful creature with the feeling of flying like a butterfly.

In creating this design, Hollantex sought to bring together feelings of togetherness and contentment, it's more than just a party theme, it tells the story, brings emotion and helps build communities. The message illustrates never to miss an opportunity to dance and express your feelings, in order to heal ailments. In fact, in Africa, dance can be used as therapy by ritual societies in many cultures.

Through these models, Hollantex shares its contagious energy but also its concept in the African way of the festivities. Certain dances help define individual roles within the community. It involves rhythmic body movements combined with music and sometimes theatrical performances such as these motifs.

Video

Hollantex | Dance with Hollantex (Official video) & Yemi Alade

Ambassadors

Yemi Alade

The famous Nigerian singer and global entertainer. As the new brand ambassador, Yemi Alade will help increase the brand's presence in Africa. She will support the launch of hollantex's new collections and use her music and social media platforms to promote the brand's beautiful designs, showcasing the true elegance of Wax Hollantex fabrics for today's women.

“For many years, Wax fabrics have been a staple for me, allowing me to display my unique sense of fashion in varied colors and multi-patterned designs,” said Yemi Alade. “You can see it in my music videos, my red carpet moments and my everyday outfits. My partnership with Hollantex is a perfect union”.

Ambassadors

Toke Makinwa

She is a Nigerian radio personality, host of television, vlogger, lifestyle entrepreneur and author. Born to Shine: Toke is so authentic in her way of being. She is tenacious and unique, having forged her own path to do things her own way, she fits perfectly with the Hollantex approach and our new campaign.

Toke is known for her style which is always in style. She will mix her unique style with the African attitude of our brand. “It's great to find a brand that values uniqueness and cultures,” added Toke. “As a brand ambassador, I couldn't imagine a better partner to work with. I can't wait to show you what Hollantex and I have to offer you“.

Ambassadors

Fally Ipupa

Known by his stage name Fally Ipupa, is a singer-songwriter and producer from Kinshasa, Democratic Republic of Congo. He is one of the best musicians on the African continent. Fally will be featured around the world in various campaigns, including the latest Hollantex "Party collection", which is a fresh take on wax fashion.

"I'm thrilled to join the Hollantex family," said Fally Ipupa. "Fashion, culture and music are important parts of my life and identity, so I'm thrilled to partner with a brand that brings all three together." "I have always admired the Hollantex brand, I saw it as unique through a creative, timeless and ambitious perception."

Ambassadors

Nancy Isime

She is a Nigerian Celebrity, Actress, TV Presenter sion, model and fashion icon. She has become one of the famous faces of the Nigerian Film Industry.

We considered her an ideal choice due to her stunning good looks and lovable nature, which translates into strong brand value for the talented actress. We love working with people who are enthusiastic about achieving their goals while inspiring future generations to achieve theirs. "I have always believed in the importance of self-acceptance, and the strength we represent, so I'm thrilled to be working with such an inspiring brand." said Nancy

The Party Looks

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